What does it cost to have a website optimised?

The costs can be broadly split into two halves.

Firstly there are all the onsite changes that have to be made.
These are permanent changes to the website itself, which once implemented rarely have to be revisited.

The changes will entirely depend on the current site set-up, but often include things such as the internal linking structure, changes to the coding of the pages, always involve the title tags and meta data and sometimes include minor changes to the content.
I have a fixed fee of £350 for this.
I do an annual review of all this for clients at no further cost.

Secondly we would require a budget for the ongoing optimisation campaign.
This is monthly amount that is then spent in various ways to raise your ranking.

The core of this currently is a very carefully targeted link building campaign that not only builds trust for your site within the internet, but educates the search engines to your website's relevance to the search terms that we want your site to rank for.

The budget does not depend on the size of your website; often a nice large site costs less to rank than one that is too small!
The cost will entirely depend on the strength of your competitors, the amount of search terms, and the state of your website.

To give you an idea, our current client's budgets range from £99 - £499 from the smallest to the biggest.
A website that is a couple of years old with a medium level of difficulty may cost £199 - £499 a month.

I'm sorry I can't be more specific than that. For a more accurate estimate of the costs involved, please feel free to email us the website in question using the contact form.

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